Ogilvy Africa has launched OBrio, a new made-in-Africa media intelligence platform that offers transparency and control over media performance.
Businesses can now track and compare media performance across various marketing channels, such as traditional media, digital marketing, social media, mobile apps, and websites on a single platform.
For a holistic view of your business performance, Obrio delivers comprehensive business analytics and data into a single actionable dashboard.
More features of OBrio
• The platform offers real-time analytics and an OBrio Score to give businesses transparency and truth of their marketing impact.
• It delivers near-real-time analytics across various media platforms and offers customizable reports.
• Users can track key performance indicators (KPIs) relevant to their organization, allowing them to keep on top of their marketing spend and alter plans as needed.
What the CEO had to say
Vikas Mehta, CEO of Ogilvy, Sub-Saharan Africa:
“We’ve developed a platform that goes beyond traditional reporting, offering real-time analytics and a powerful OBrio Score to give businesses the one source of truth to measure marketing impact.
In an era where data-driven decisions are crucial for success and marketing budgets are held accountable, OBrio shifts the focus from many siloed metrics to a single, unified metric of ROI,”
“OBrio takes the guesswork out of campaign optimization. It reinforces our commitment to bring world-class MarTech solutions to businesses in sub-Saharan Africa. Our solution is proudly made in Africa to help businesses make better marketing decisions while staying competitive in their industries,”
“Our goal is to infuse data with that same vitality, turning raw numbers into dynamic, actionable insights that drive our clients’ businesses forward.”
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