NTT Data has come up with a report that portrays how organizations are strategizing for Gen AI as they start investing in approaches to change how they do business.
The report, titled Global GenAI Report: How Organizations are Mastering their GenAI Destiny in 2025, featured over 2,300 GenAI decision-makers and influencers from organisations across 12 industries in 34 countries.
Key insights from the report
- More than 60% of those surveyed believe GenAI will be a game changer within two years.
- Almost 70% are optimistic about the technology.
- Nearly two-thirds of the respondents are planning to invest significantly in GenAI in the next two years.
- 83% have already established robust or expert GenAI teams.
- Nearly half strongly feel GenAI is an opportunity to differentiate and improve both their efficiency and their profitability.
- Only 1% of the C-suite see GenAI as being overhyped; most acknowledge that GenAI may be a long game and that it will take time to optimize.
- Over 9 in 10 are using GenAI extensively to collect and interpret customer data.
- 98% of respondents are investing in GenAI and <1% say they have no plans to invest in it.
- 83% of organizations say they have a GenAI strategy in place.
The report further shows that organizations mostly use GenAI for:
- Personalized service recommendations and knowledge management
- Product and service design, research and development (R&D)
- Quality control
- Risk assessment and fraud detection
- Process automation
Chief Executive Officer, of NTT DATA, Inc. Abhijit Dubey, said “This is a powerful point in world history as GenAI is shaping up to be a huge force in our tech-enabled economy. In supporting and driving this next era, NTT DATA feels an acute responsibility to our clients, our people, and society to ensure that everything we design, implement, deploy, and manage is highly resilient, capable, and responsible.”
The President and Chief Executive Officer of NTT DATA Group, Yutaka Sasaki, also topped up “The future is clear. Generative AI is more than just another tool – it’s a transformative force. As we move beyond experimentation, a tension emerges: move too fast, and we risk unintended circumstances; move too slow and we fall behind. Getting GenAI right isn’t optional. That’s why we’re providing a blueprint to help our clients harness its potential for lasting success.”
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