Meta has introduced new monetization features for content creators in Ghana and Nigeria, allowing them to earn money directly from Facebook.
These features include In-Stream Ads and Facebook Ads on Reels. To be eligible for this payment program, content creators must meet certain requirements, such as having a minimum of 5,000 followers and posting original videos.
The ability to earn money from your content is something that every creator desires, alongside seeing growth in their views. Previously, creators in this region had to collaborate with brands to create sponsored content or take part in affiliate marketing programs to earn from their content.
Earning directly from Meta’s platform was unavailable due to geographical restrictions. Now, the restrictions have been removed, and eligible creators can earn directly from their videos, including reels on Facebook.
This article will outline the new monetization features and guide you through the process of setting up your account to start earning.
Who is a Content Creator on Facebook?
Content creators come in many forms, including vloggers, brand influencers, and bloggers/writers who share their ideas through text. Any member of this group can be classified as a content creator, as they produce educational and entertaining content that aligns with the interests of their audience.
This new monetization feature is designed for video content creators, allowing ads to be placed at the beginning, middle, or end of their videos, similar to how YouTube ads work.
Being a video content creator is the first phase of this program, but you need to meet specific requirements and be eligible, which we will discuss in the following sections.
Details of the New Features
In-stream ads and Facebook ads on Reels are the new monetisation features available to content creators in the aforementioned regions.
As far as in-stream ads are concerned, eligible creators will be given needed control to place ads on which videos they want. The types of ads they can place include Mid-roll ads, pre-roll ads, image ads and post-roll ads. Mid-roll ads as the name suggests will be placed in the middle of a video, Pre-roll ads appear at the beginning and post-roll ads appear at the end of a video. Image ads are static image ads that display under content rather than the video itself.
In-stream ads will be automatically added to new videos uploaded. As a result of the flexibility and control given to them, they can turn off or adjust ad placement by themselves.
Creators can monetize their live video content by enabling ad breaks, which allow ads to be inserted at natural breaks during the live stream. This feature provides opportunities for creators to earn revenue while broadcasting live content to their audience.
Facebook ads on Reels will allow creators of original works to monetize from their short-form video content. Considering the short-form nature of reels, Eligible content creators will have limited control over the specific ads that appear on their content.
Eligibility Criteria
Meta has strict requirements for creators to enable them to start earning on Facebook.
Requirements for In-streams ads include:
- Should pass and remain compliant with Partner Monetization Policies.
- A Page (not a profile) with at least 10,000 followers.
- Generate at least 600,000 total eligible minutes viewed in the last 60 days.
- A page with 5 active videos on your Page.
- A creator of at least 18 years old.
- Must live in an in-stream ads-eligible country like Ghana and Nigeria.
How to Set up In-stream Ads for Your Page (Using Facebook App)
Let’s begin to set up a page for In-streams ads. Make sure should’ve read the requirements above you remain compliant.
1. Open the Facebook app.
2. Tap Menu on the upper-right and click Professional Dashboard.
3. Scroll downwards below Tools, and tap Monetization.
4. Select In-stream ads and follow the on-prompt instructions.
Follow Meta’s laid-down guidelines to assist you in the process.
Market Potential in Nigeria and Ghana
In January 2024, Ghana had 7.4 million social media users, which was an increase from 6.6 million the previous year. In April 2023, Nigeria had 38.65 million active social media users, according to Statista. These numbers influenced Meta’s decision to include both countries in its monetization programs.
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